For The Bargain Price of $99…...
…you simply won’t get an inspiring logo design process or, in the end, an inspiring logo. Let me rewind. A couple of months ago, a husband and wife team came to us wanting to create a logo for their preschool. Their demographic was the modern parent—late...
A Challenge to Clients: Let’s go som...
As a designer, what do you do if what you’re creating for clients doesn’t excite you? I’m finding myself searching for clients who want to kick things up a notch, visually. This may sound harsh, but if you don’t want to do something exciting and...
Changing The Way A Reader Feels Throug...
How do you subtly change mood tone in your design without your viewer—or in our case our reader—knowing it? It can be a challenge. The treatment for “Mí Barrio” is much different than any other comic book we’ve worked on before. And creating...

Dark Shifty Eyes, Trouble Making, and a Villainous Swagger… All in Our Hero?

Dark Shifty Eyes, Trouble Making, and a Villainous Swagger… All in Our Hero?
Author Robert Renteria has dark shifty eyes, black hair and dark features. He’s a little bit cool and quiet, and often wears a black suit. He grew up in poverty on the East side of LA and was involved in gangs, drugs, and violence throughout his adolescence. This may sound like the ingredients needed to create the perfect comic book villian. But actually, you’d be surprised. In Robert’s latest...

Incredible Talent + Communication Skillz = Shane Clester

Incredible Talent + Communication Skillz = Shane Clester
Finding the right creative individual to become the next cog in your talent machine is a really tough job. Sure it’s easy to flip through a designer’s portfolio or website to view their work. You may even love what you see from a particular artist or designer. But inevitably, you will have to communicate with that individual, on some level, in order to have a successful working relationship…...

Inspiration Found: 25 Magazine Ads From The 1950s

Inspiration Found: 25 Magazine Ads From The 1950s
I recently started reading the Logo, Font and Lettering Bible again. There are a lot of examples of logos, icons and typography in the book from the first half of the 20th century. That style particularly that of the 1950s drove me to a search for ads of that era. There is something about the design of the 50s, especially the typography, that has such a timeless appeal. It’s all very clean and...

A Full CG Animated Piece from The Third & The Seventh

A Full CG Animated Piece from The Third & The Seventh
I received an email today from David Cohen that contained a link to one of the most incredible CG animated shorts that I have ever seen. Typically I don’t go for CG due to it looking sort of stale or lacking in photorealistic qualities. But what I found in this short video was simply breathtaking. Each frame is a beautiful design, so full of texture and photographic qualities… I would have...