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I love you, Steve Jobs, but….

Dear Steve, I’ve been an Apple fanatic since I booted up my first Macintosh in 1985. People laughed and called it a “toy”, but I knew better. I got my payback when Windows was launched...
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Momism Marketing Rule #2: Mind Your Manners

I hate auto-dialed calls. I hate the pregnant pause from the moment I say “Hello” until some multi-tasking call center employee picks up the other end and butchers my name. And I despise being...
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Momism Marketing Rule 1: Don’t jump off the bridge.

There are thousands of books published on marketing strategies and theories, many of them extremely valuable (e.g., anything by Seth Godin). But I have discovered that some of the most basic marketing...
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Shrew or shrewd? Diva in the workplace.

I’ve got standards. So sue me. When I see something that could be made better, I say so, even if that means I’ve got to work harder or smarter. I put the same metrics on the people I live and...
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Re-Kindled.

I am a loyal Amazon fan, and not just for the e-biz’s selection and pricing, but because their customer service is unmatched! I bought a Kindle two months ago and this electronic reader has lived up...
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