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The “ize” have it…really??

I cringe every time I hear someone use the word “incentivize”. It’s a testament to the pollution of the English language. According to The Global Language Monitor, English hit the...
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Great idea, bad webinar.

I’m a student of lifelong learning. I read books, enewsletters, magazines, and anything to further my marketing knowledge, so I can, in turn, impart greater wisdom on my clients. Lately, I’ve...
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I love you, Steve Jobs, but….

Dear Steve, I’ve been an Apple fanatic since I booted up my first Macintosh in 1985. People laughed and called it a “toy”, but I knew better. I got my payback when Windows was launched...
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Momism Marketing Rule #2: Mind Your Manners

I hate auto-dialed calls. I hate the pregnant pause from the moment I say “Hello” until some multi-tasking call center employee picks up the other end and butchers my name. And I despise being...
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Momism Marketing Rule 1: Don’t jump off the bridge.

There are thousands of books published on marketing strategies and theories, many of them extremely valuable (e.g., anything by Seth Godin). But I have discovered that some of the most basic marketing...
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