Mar 25, 2010 Posted by Sue Publicover

“I know I should blog. I just don’t know why.”

I hear this comment all the time. Business people are having social media shoved in their collective faces like a kid getting a dose of castor oil. I know it’s supposed to be good for me, but I don’t want it. Social media, blogging and social networking definitely have a place in your marketing strategy, but if you don’t understand how it works, you can’t possibly leverage its advantages. Throwing... read more

Mar 22, 2010 Posted by Sue Publicover

Fast Food Coffee Wars: The Unlikely Winner

Burger King recently announced that it will begin selling Starbucks coffee at about 75% of its locations, starting this summer. Well, not exactly the same gourmet Joe you get at one of Starbucks’ ubiquitous locales. BK will add “Seattle’s Best Coffee”, a brand owned by Starbucks. But, hey, it’s like buying a Kenmore and knowing that it came from a leading brand. The move represents a direct hit... read more

Mar 18, 2010 Posted by Sue Publicover

The “ize” have it…really??

I cringe every time I hear someone use the word “incentivize”. It’s a testament to the pollution of the English language. According to The Global Language Monitor, English hit the one-million-word mark on June 10, 2009, when “Web 2.0″ was accepted as a word. Technically, I would call that a “term” and not a new word. This same site says we are gaining a new word... read more

Mar 18, 2010 Posted by Sue Publicover

Great idea, bad webinar.

I’m a student of lifelong learning. I read books, enewsletters, magazines, and anything to further my marketing knowledge, so I can, in turn, impart greater wisdom on my clients. Lately, I’ve been taking part in more webinars. If I can get one good tip from investing an hour of my time, it’s a solid return on investment. But I’m finding that, like a book, you can’t judge a... read more

Feb 13, 2010 Posted by Sue Publicover

I love you, Steve Jobs, but….

Dear Steve, I’ve been an Apple fanatic since I booted up my first Macintosh in 1985. People laughed and called it a “toy”, but I knew better. I got my payback when Windows was launched and all those PC users were so mesmerized by such features as pull-down menus and—wait for it—a mouse that were commonplace for us. When you introduced the iBook, I was thrilled to get my tangerine... read more