Mar 25, 2010 Posted by Sue Publicover

“I know I should blog. I just don’t know why.”

I hear this comment all the time. Business people are having social media shoved in their collective faces like a kid getting a dose of castor oil. I know it’s supposed to be good for me, but I don’t want it. Social media, blogging and social networking definitely have a place in your marketing strategy, but if you don’t understand how it works, you can’t possibly leverage its advantages. Throwing... read more

Mar 22, 2010 Posted by Sue Publicover

Fast Food Coffee Wars: The Unlikely Winner

Burger King recently announced that it will begin selling Starbucks coffee at about 75% of its locations, starting this summer. Well, not exactly the same gourmet Joe you get at one of Starbucks’ ubiquitous locales. BK will add “Seattle’s Best Coffee”, a brand owned by Starbucks. But, hey, it’s like buying a Kenmore and knowing that it came from a leading brand. The move represents a direct hit... read more

Mar 18, 2010 Posted by Sue Publicover

Great idea, bad webinar.

I’m a student of lifelong learning. I read books, enewsletters, magazines, and anything to further my marketing knowledge, so I can, in turn, impart greater wisdom on my clients. Lately, I’ve been taking part in more webinars. If I can get one good tip from investing an hour of my time, it’s a solid return on investment. But I’m finding that, like a book, you can’t judge a... read more

Feb 13, 2010 Posted by Sue Publicover

I love you, Steve Jobs, but….

Dear Steve, I’ve been an Apple fanatic since I booted up my first Macintosh in 1985. People laughed and called it a “toy”, but I knew better. I got my payback when Windows was launched and all those PC users were so mesmerized by such features as pull-down menus and—wait for it—a mouse that were commonplace for us. When you introduced the iBook, I was thrilled to get my tangerine... read more

Feb 8, 2010 Posted by Sue Publicover

Momism Marketing Rule #2: Mind Your Manners

I hate auto-dialed calls. I hate the pregnant pause from the moment I say “Hello” until some multi-tasking call center employee picks up the other end and butchers my name. And I despise being subjected to a poorly scripted sales pitch, delivered by someone who is paid a pittance to annoy me. What bugs me even more are those calls that come from a political candidate who is asking for my... read more