Feb 8, 2010 Posted by Sue Publicover

Momism Marketing Rule #2: Mind Your Manners

I hate auto-dialed calls. I hate the pregnant pause from the moment I say “Hello” until some multi-tasking call center employee picks up the other end and butchers my name. And I despise being subjected to a poorly scripted sales pitch, delivered by someone who is paid a pittance to annoy me. What bugs me even more are those calls that come from a political candidate who is asking for my... read more

Aug 6, 2009 Posted by Sue Publicover

Momism Marketing Rule 1: Don’t jump off the bridge.

There are thousands of books published on marketing strategies and theories, many of them extremely valuable (e.g., anything by Seth Godin). But I have discovered that some of the most basic marketing practices follow the advice that my mother — and just about anyone’s mom out there — has doled out to me. I’ve read some of the complicated terms and acronyms assigned to some simple... read more