Beyond Writing the Book: The Good and the Bad

By: Mary Anna Rodabaugh in Publishing and Book Launch

Like climbing Mount Everest and reaching the summit, publishing your book can feel like the ultimate accomplishment. After months of writing, editing, rewriting, formatting, proofing, and designing, you are ready to take a deep breath and step away from the writer’s desk for a few minutes. You have certainly earned a short break, but there is much to do after your book is published. After “birthing” a literary work, you will have to take care of it and, dare we say, nurture it. There is still work to be done.

The Good: You Can Add “Published Author” to Your Resume

Now that you’ve written and published your book, take a moment to review your resume or CV. It may be time to update your achievements and add that you’ve published a book. Don’t forget to update your digital resumes as well. Create a post on LinkedIn about your book’s launch or invite your network to order your finished work. If you are using an online marketplace such as Barnes & Noble or Amazon, include the link to your book in your bio section throughout all your social media accounts. Writing and publishing a book is a big deal! Let everyone know about it.

The Bad: You Will Need to Continue to Market Your Book to Keep It “Alive”

Writing a book may seem harder than marketing a published book, but the truth is both tasks are laborious. At least when you write and publish a book, there is an end in sight. Marketing your book is limitless, for you must promote your work to keep it relevant and “alive” for readers to buy it.

“The simple act of publishing a book boosts your credibility as a subject matter expert.”

Consistency is critical if your goal is to reach a certain level on the Amazon bestsellers list or sell a certain number of copies before a specific date. You may be tempted to take a break from all things book related, but the truth is you need to capitalize on your second wind.

The Good: Your Book Is a Treasure Trove of Content

Marketing your published book doesn’t have to be a chore. You do not need to start from scratch. In fact, you can choose excerpts from your book that can stand all on their own. Next, submit those excerpts to publications that fit the genre. You can pitch snippets to local magazines in the form of an essay. Perhaps your book makes for a good speaking topic at a conference or event. As you wrote your book, you also created a vast library of content you can use to market said book.

The Bad: You May Feel Sad after Writing a Book

You may have heard of brides who anticipate the heck out of their wedding day only to be met with extreme sadness when it is all over. Most brides bounce back, but the weight of anticipation leaves a little hole when the pomp and circumstance is complete. The same goes for writing a book, especially if you worked with a collaborative team. On one hand, you may feel grateful you have achieved such a prestigious goal. On the other hand, you may feel a void during your previously scheduled writing times or miss meeting with your editors. Writing a book takes so much soul energy that it can be hard to adjust to life without a major project pushing you forward each day.

Go beyond your book!

The Good: Writing a Book Increases Credibility

If writing and publishing a book were easy, everyone would do it. Therefore, the simple act of publishing a book boosts your credibility as a subject matter expert. Whether you wrote a heartfelt memoir about a significant tragedy you had to overcome or you packed 10 chapters’ worth of business leadership knowledge into a neat manuscript, you are an expert on your story. And credibility is a byproduct of that expertise. Use it to your advantage as you market your book and increase its longevity and relevancy in the world.