Corey Blake Advises Leaders on Why — and Whether — They Should Write a Book
Corey Blake, founder and CEO at Round Table Companies (RTC), recently wrote for CEOWORLD Magazine about the personal and professional power of writing a book, offering pointers for executives who aren’t sure if they should write a book or don’t know where to start.
The Main Ingredients for Writing a Book
In “A Lasting Legacy: How CEOs Can Tell Whether They Have a Book in Them,” Blake writes that “every human being is on a hero’s journey, and everyone has a brilliant story to tell. The only problem? Not everyone is capable of actually telling that story well.
Leaders can find out if they have what it takes to write a book that is more than informational, a book that is “heart and soul and mind combined,” says Blake. In this article, he explores the six key ingredients for writing a meaningful book and offers questions for aspiring authors to answer to determine if they have those ingredients on hand.
Blake’s company, RTC, has walked many authors through this process, and he also shares some of the questions they ask their clients to help them begin exploring their story.
Solving the Puzzle of Book Writing
Every book is a “mystery to be solved,” says Blake, and the book-writing journey can be challenging. Before you begin, you must ask yourself this question: are you ready to break down the events of your life into a million pieces and then put it all together anew for the sake of your readers?
Aspiring authors should consider that question carefully, but chances are, if they dig deep enough, they will find the resolve to write their book. Then, writes Blake, “[w]hatever the topic, if you approach your writing with earnest curiosity and fascination, you can find a tribe who will love what you’ve produced.”
When You Need Help Writing Your Book
Chances are, Blake concludes, “[y]ou have a book in you that wishes to be birthed. Now it’s time to dive into the process of writing that book.”
But Blake admits that writing a meaningful book is hard work—it requires you to dive into your vulnerabilities, illuminate your lows as well as your highs, reveal your most closely held ideas and emotions. It’s tempting to think you have two choices here—do it all on your own or turn the whole thing over to someone else to execute. In this article, Blake introduces a better option—work with a company like RTC to create an authentic book that can be transformational, for you and your readers.
Corey Blake is the founder and CEO of Round Table Companies (RTC), the publisher of Conscious Capitalism Press, and a speaker, artist, and storyteller. Featured on the cover of the Wall Street Journal, Corey has spent over a decade guiding CEOs, founders, and thought leaders to write the book they were born to write. His work has appeared in the New York Times, USA Today, Forbes, and Wired, and he is the winner of 15 Independent Publisher Awards, a Belding, a Bronze Lion, and a London International Advertising Award. Creator of the Vulnerability Wall and the Vulnerability is Sexy™ card game, Corey also won 2017 ADDY and Hermes awards for his documentary of the same name. His animated short film We Heard You has generated more than 2 million views for his client, PayActiv. Corey travels around the country delivering keynotes and facilitating storytelling workshops for organizations of all sizes.