Fear Series: Writing a Book Isn’t the Right Way to Reach My Audience
on July 27th, 2021
If you are afraid books are old school, that, in this digital age, a book might limit your paths toward reaching a wide audience, you are not alone. Why write a book when you can start an Instagram or YouTube series? You may think, “No one wants to sit down and stare at large blocks of text anymore. Thumbs are meant for scrolling, not turning the page!”
Yet a quick internet search will tell you that anywhere between 80 to 100 percent of people want to write a book. Despite the articles and advice about why you shouldn’t expect to be a bestselling author, in 2019 there were over 45,000 working writers in the US.
Even in the digital age, print books remain the most popular book format in the US (compared with e-books and audio books), and adult nonfiction showed the largest growth with a 5.4 percent revenue increase.
Writing a book is personal
There is something to be said about creating a physical work of art that can be held, shared, and accompany the owner to the beach or the café. When you write a book, the words string together into a vibrant story. Much like our ancestors who drew on caves and passed down legends and historical events through storytelling, you’re providing future generations with your story. Writing a book can be your legacy, an act of service, or a way to personally reach readers you normally would never have the opportunity to meet.
There is value in using a book as the medium to reach your audience. Why? Books are a foundation for a larger journey. They open a door to other worlds. Many authors with books go on to give interviews, do book signings and readings, travel on book tours, build an author website, get invited to speak at events, and guest lecture at universities. Many authors find that writing a book helps them establish more support for their brand or businesses.
“Books are a foundation for a larger journey. They open a door to other worlds.”
Writing a book is definitely more than just putting words on paper
Writing a book is a journey the author gets to experience one step at a time: from brainstorming to drafting to revising to publishing and beyond. This journey isn’t always easy, but it is rewarding beyond measure.
Just ask author Ross Buhrdorf, who upholds a growth mindset in whatever he does, whether in his relationships, his business ventures, or his book. “I realized early on it would be disingenuous to hold back,” Ross said. “I wanted to open all the doors.”
Do not be afraid of the book writing journey. Venture through your doorway and ask yourself, “What’s next?”