5 Things You Must Do After Publishing Your Book
on September 9th, 2021
Enjoy a beverage of choice! Tell your friends and family! Take a moment to relish in the satisfying feeling that comes with successfully publishing your book. This is no easy feat. If it was easy, everyone would do it. Remember that there is a part of you inside that printed work. That part of you will be shared with readers every time they turn a page. Congratulations!
Before you cue up your Netflix playlist or schedule happy hours during your previously scheduled writing time, there are five very important things you must do after publishing your book. That is, if you want to ensure your book’s longevity and success. Whether you went through the traditional book publishing process (an agent sold your book to a publisher) or you chose to self-publish, these five things apply.
Announce Your Book’s Release on Social Media Platforms
Social media is one of the fastest and broadest ways to reach a wide audience in a very short amount of time. If you have the option, consider choosing a specific launch date for your published book. Generate buzz on your social media profiles by counting down to the launch. Make it a big deal (because publishing a book IS a big deal).
To take it a step further, have several custom graphics designed to promote your book. Use these graphics on your website, as your cover photo on LinkedIn and Facebook, and to promote graphically on Instagram.
If you have a large following on one of your platforms or you run a successful email newsletter, consider giving away a few copies to your devout followers as a prize for liking and sharing your book launch announcement or subscribing to your newsletter. (If you don’t have a newsletter, don’t worry. Not everybody needs one!)
Tap into Nontraditional Public Relations Opportunities
In addition to social media, you’ll want to investigate other public relations opportunities to market your book to a wider audience. There are a few earned media channels that most people forget about. For example, if you attended college or graduate school, your alma mater probably has a quarterly alumni magazine, at the very least. Find out who the editor is and pitch a write-up about your recently published book. Educational institutions love promoting notable alumni.
Another nontraditional earned media channel is your neighborhood paper. Sure, getting a write-up in the New York Times is a great end goal, but don’t discount your neighborly digest. Take it a step further and reach out to the local paper from the hometown you grew up in. Similar to the alumni angle, most places of origin love to hear about former residents who have done something interesting.
You can also promote your book (legally) in unsuspecting places. Maybe you create a handful of business cards with a catchy hook and the link to buy your book. You can leave a card on an empty bus seat or tuck it under a restroom mirror. You never know when someone who absolutely needs to read your book will find your little card at the exact right time.
Pick Several Excerpts of Your Book to Repurpose as Content
It doesn’t matter if your book is on thought leadership, a memoir about your first love, a collection of Hungarian recipes, or an inspirational devotional. Find at least two or three excerpts that you’re really proud of. These are snippets that can stand alone, as in they do not need the entire context of your book to make sense to a new reader.
Your next step is to research publications, both digital and print, to see which ones generate content that is similar to your excerpts. When you find a perfect match, you can pitch to the editor of the specific section and provide your excerpt along with your pitch. You may be able to have a small section of your book published as an article all while promoting your book in your byline or at the end of the article! It is a win-win.
“Remember publishing your book is only half the journey. Now it is time to change the world with your story and get into as many hearts as you possibly can.”
Seek Speaking and Presenting Opportunities
You are the face of your book, even if you are a devout introverted writer who would rather talk to plants than people. (No shame). With this in mind, you will want to research speaking opportunities related to your book’s content. Now, you may be able to go the “hometown treasure” route and set up a book signing or reading at your local library, but don’t be afraid to think bigger. Is there a women’s empowerment conference coming up and your book’s topic would make a great workshop session? Or what about a writer’s conference? You could pitch your expertise as a published author and shamelessly plug your book at the conference.
Don’t discount smaller audiences or nontraditional audiences either. Volunteer to do a reading at a nursing home if your content is appropriate. See if local high schools need any assembly speakers. You can talk about your book writing and publishing process or about some of the important stories in your book. Getting in front of people is a great and personal way to market your book and keep it in demand.
Chances are a handful of your friends, family members, and colleagues probably bought a copy of your book. Ask them to review it if it is on Barnes and Noble, Goodreads, or Amazon. The more reviews a book receives, the more prominent it shows up in a search and on algorithm-generated lists within the online stores. If you’re feeling bashful about asking for reviews, remind your contacts that it is not about gratification. You simply want to elevate the visibility of your book.
The list could go on and on, but these five steps are a great place to start. Remember publishing your book is only half the journey. Now it is time to change the world with your story and get into as many hearts as you possibly can.