Why Professional Book Development is More Personal Than You Think

By: Lizzie Vance in
on November 14th, 2017

When we begin a full book development project here at RTC, we understand how delicate and vulnerable that space is. Creativity can feel unpredictable, which is why too often the laundry gets done before the writing gets done. Doing the laundry is predictable.

What’s also predictable is the feeling of regret a person will undoubtedly face if they continue to silence their heart’s calling to write and tell their stories.

One part of our process at RTC that I’ve found to have consistent—and, dare I say it, almost alchemical—results is the first assignment we give clients: a mood board activity.

Starting Book Development with a Mood Board

The point of a mood board exercise is twofold: 1) to help an author find possible entry points to their book; and 2) to create bumpers on the metaphorical bowling lane.

The first reason is obvious: if we follow it, we know this process will ensure that we’ll arrive at something beautiful together.

The second reason—creating the predictability bumpers—is much subtler.

When an author begins the book development process with us, it’s this sense that they are cared for deeply that can be most instrumental and joyful about the book-writing experience.

With a mood board—part of our predictability bumpers—they begin the journey to writing their book with the awareness that they’re cared for and we’ve got this. It is our way of saying: We’re so grateful to be with you on this journey. Here’s a way in to find the best shape for your book that we know works. But beyond that, we love what we do, we care about your experience, and we hope you’ll enjoy this process as much as we do.

Starting the Book Development Process

I’m on the writing team for Corey Blake’s book. Corey is the founder of RTC and our CEO, and when we began Corey’s book, we insisted on beginning with a mood board, too. From busy soccer moms to busy CEOs, and everyone in between: when you know you’re being cared for by your team, when you trust that your team is rooted in the work they do, you can let your story of “I’m so busy!” take a backseat; with the level of support from your team, there is more space for your brilliance. I should add that brilliance is also one of our core values at RTC.

A mood board exercise happens to be part of our book development process, sure. But it is one of my favorite parts. When we begin a mood board, our clients get to see our values up close. We exchange energy and ideas, and treat their stories and vulnerability with the utmost regard . . . even inviting them to explore potentially new and creative insights. The predictability of a mood board allows space for even the most unpredictable stories or angles, and those are the books we all love to read.

Most of all, I’ve found this part of our process allows our clients—even our already-brilliant CEO, Corey Blake—to be more authentically themselves, and to write their book from that place.

It is an invitation to explore even more of what’s possible when you write your book with a team of book-writing experts who have heart.