Building Trust in Teams as a Conscious Leader

By: Corey Blake, CEO in Psychological Safety

Trust forms the bedrock of every high-performing team, yet it remains one of the most elusive and frequently overlooked elements of leadership. When we examine organizations where conscious leaders are building trust in teams—places where innovation flourishes and engagement soars—we invariably find leaders who have prioritized creating environments of deep trust and psychological safety.

The truth is, all leaders model behavior, whether consciously or not. Like ripples in a pond, our actions and approaches spread throughout our organizations, shaping the experience of everyone around us. And when trust breaks, those ripples can quickly become waves that disrupt the entire ecosystem.

The Business Case for Deepening Trust

Before we explore specific approaches for how to build trust within a team, let’s acknowledge what’s at stake. Trust, particularly for a conscious leader, isn’t a luxury—it’s a business imperative with measurable impact. Take a look at the stats below.

According to Deloitte research, “Trust makes organizations stronger while reducing turnover and improving engagement and is correlated with superior productivity and job quality.”¹

Harvard Business Publishing notes, “When trust is instilled in an organization, tasks get accomplished with less difficulty because people are more likely to collaborate and communicate with each other in productive ways. As a result, outcomes tend to be more successful.”²

PwC’s 2024 Trust Survey found that “93% of executives agree that the ability to build and maintain trust improves the bottom line.”³

These findings aren’t surprising when we consider our own experiences with building trust in teams. As a conscious leader, think about the last time you were part of a high-trust team versus a low-trust one. Which environment brought out your best work? Where did you feel more willing to take risks, share ideas, and collaborate authentically?

Below, we will explore the key ways to build trust in a team through conscious leadership. From deepening psychological safety to modeling vulnerability, we will delve into the practices that set conscious leaders apart.


Five Key Ways to Build Trust in a Team

Building trust is both an art and a practice. Here are five approaches that, when implemented by a conscious leader with care and authenticity, can transform team dynamics:

1. Create Containers of Psychological Safety

Psychological safety exists when team members feel they can take risks, express ideas, and be their authentic selves without fear of punishment or humiliation. This goes beyond avoiding negative consequences, but rather actively creating an environment where people feel empowered to contribute fully.

Google’s Project Aristotle famously identified psychological safety as the most critical factor in team success, finding that teams with high psychological safety were more likely to admit mistakes and generate innovative solutions.4

To create these containers of safety, we have some approaches below to support you in getting started.

  • Align your actions with your words. Notice the gap between what you say is important to you and what your calendar and behaviors suggest is important to you.

  • Practice deep listening. When someone speaks, focus on understanding rather than formulating your response.

  • Humanize the work environment. Acknowledge that we all carry our full humanity into work each day, and support authentic connection by building trust in teams through heart-based activities.

  • Model appropriate vulnerability. Show that it’s safe to be human by acknowledging your own challenges and growth areas.


2. Practice Vulnerability-Based Trust

Trust deepens when team members feel a sense of genuine connection and understanding. Patrick Lencioni identifies vulnerability-based trust as the foundation of a high-performance team, as noted in his book Five Dysfunctions of a Team, describing it as what happens when someone risks being real—when they “let down their guard, admit their flaws, and ask for help.”

Understanding a leader’s role in building trust in teams means wading into the vulnerability pond to test the water yourself. Below are some tips on how to get vulnerable as a conscious leader.

  • Go first. As a leader, your willingness to show appropriate vulnerability creates permission for others to do the same. Share experiences that reveal your humanity without compromising your leadership.

  • Be genuine. People have finely-tuned authenticity detectors. Token vulnerability that doesn’t reflect real openness will likely backfire and erode trust further.

  • Acknowledge the discomfort. Recognize that vulnerability can feel uncomfortable, especially in professional settings where we’ve traditionally been taught to maintain a polished facade.

Brené Brown’s research powerfully demonstrates that vulnerability, often perceived as weakness, is actually our greatest measure of courage and the birthplace of innovation and creativity.

“Vulnerability, often perceived as weakness, is actually our greatest measure of courage and the birthplace of innovation and creativity.”

3. Facilitate Meaningful Conversations about Purpose

Employees increasingly seek meaning in their work, not just a paycheck. Research shows a significant gap between the level of purpose employees desire and what many experience in their day-to-day work lives.

When we create space for conversations that connect individual purpose with organizational mission, we tap into intrinsic motivation that transcends traditional performance management. Below are our recommendations for bringing purpose into the workplace.

  • Create structured opportunities for team members to uncover and share their personal purpose and how it connects to the organization’s broader mission.

  • Honor the diversity of purpose that exists within your team. Not everyone needs to be motivated by the same aspects of the work.

  • Connect purpose to daily work. Help team members see how their specific contributions advance something meaningful to them.

This process of building confidence in team members lends to mutual understanding and illuminates the unique gifts each person brings, fostering both trust and a powerful sense of belonging.

4. Make Space for Productive Conflict

Many teams confuse harmony with health. Yet teams that avoid conflict often make worse decisions and struggle with innovation. When team members feel safe to express differing opinions and engage in constructive debate, they develop deeper understanding and respect for one another.

Learning how to build trust in a team as a leader starts with creating a space where productive conflict is encouraged through several key practices (mentioned below).

  • Asking for permission. Before offering critical feedback, check if the person is in a place to receive it. This simple act of respect acknowledges their agency and readiness.

  • Set aside dedicated time. Ensure there’s enough space for thorough discussion. If timing isn’t right, schedule a specific time within the next 24 to 48 hours to show commitment to the conversation.

  • Limit distractions. Request that everyone be fully present by putting away devices and focusing on the conversation at hand.

  • Establish supportive ground rules. Create agreements that everyone remains present, avoids interrupting others, and refrains from immediately trying to “fix” every issue raised.

Remember that productive conflict is about ideas, not personalities. When handled skillfully, it bolsters relationships rather than damaging them.


5. Practice Suspending Judgment

We all carry judgments—it’s part of being human. The problem isn’t our judgments themselves; it’s their tendency to harden into fixed perspectives that obstruct our view of other possibilities.

Carl Rogers’ concept of unconditional positive regard teaches that accepting others non-judgmentally fosters trust and openness. This doesn’t mean agreeing with everything; it means that demonstrating how to build trust within a team requires approaching others with genuine curiosity rather than assumption.

To practice suspending judgment, we recommend the following.

  • Notice when you’re creating stories about someone’s intentions or character based on limited information.

  • Replace immediate judgments with curiosity. Instead of assuming you understand the context, ask questions aimed at better understanding the other person’s perspective.

  • Let go of the desire to rescue. When you immediately jump to solutions or advice, you can unintentionally disempower others. David Emerald’s Empowerment Dynamic (TED) framework shows that stepping out of the drama triangle (victim, persecutor, rescuer) allows teams to solve challenges together without stripping anyone’s autonomy.

By demonstrating the suspension of judgment, you invite your team members to do the same, creating a culture where curiosity replaces criticism.

“The question isn’t whether you’ll ever break trust, but how you respond when you do.”

Trust Begets Trust

Building trust in teams—especially for a conscious leader—isn’t a one-time event or a single initiative; it’s a continuous practice that requires intention, attention, and at times, reinvention. As a leader, you’ll make mistakes along the way. The question isn’t whether you’ll ever break trust (you will frequently!), but how you respond when you do.

Here’s what we’ve learned through years of working with leaders across dozens of organizations: the most trustworthy leaders are far from perfect. They’re profoundly human. They consistently improve their self-awareness, acknowledge their mistakes, remain committed to growth, and regularly demonstrate care for the people they lead.

This journey toward greater trust requires continuous learning and development. By investing in your own growth as a leader and creating opportunities for your people to develop together, you’re building confidence in team members that enhances both individual performance and collective capability.

Remember that trust begets trust. When you demonstrate trust in your team, they’re more likely to trust you in return. By prioritizing these trust-building practices, you unlock the full potential of your team, driving unprecedented levels of engagement, collaboration, and performance—while creating a more fulfilling work experience for everyone involved.

What’s one small step you could take today to deepen trust within your team?



1. Peter Evans-Greenwood, Pip Dexter, Claudia Marks, Peter Williams, and Joel Hardy, “Trust Deficit in the Workplace,” Deloitte Insights, August 23, 2023, https://www2.deloitte.com/us/en/insights/topics/leadership/workplace-monitoring-and-the-lack-of-trust-in-the-workplace.html.

2. Abbey Lewis, “How Leaders Build Trust,” Harvard Business Publishing, October 26, 2022, https://www.harvardbusiness.org/good-leadership-it-all-starts-with-trust.

3. PwC’s 2024 Trust Survey, PwC, March 12, 2024, https://www.pwc.com/us/en/library/trust-in-business-survey.html.

4. Natasha Tamiru, “Team Dynamics: Five Keys to Building Effective Teams,” Think with Google, June, 2023, https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/five-dynamics-effective-team/.