How to Create a Story for Your Brand
In this episode of the Influencers Networking Secrets Podcast, host Paul Edwards welcomes Corey Blake, CEO and founder of Round Table Companies, to share tangible steps on how to create a story for your brand through business storytelling.
“Businesses are made up of human beings that are whole beings and wonderfully complex, and yet business is still looking at most of its people in one dimension,” Corey says. “That is our opportunity.”
Corey discusses how he’s witnessed CEOs completing a lot of personal development work and coming to the realization of their purpose in the world. With that newfound knowledge, CEOs are then tasked with articulating this new way of thinking to their entire staff. Business storytelling is a powerful tool to accomplish this goal.