Leadership Package

Frontline managers and frontline employees are three times less likely to say they can see a connection between the work they do daily and the organization's overall purpose. They will underperform until they do.

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Up-Level Your Leaders and Managers

Retain your employees by teaching frontline and middle managers about themselves and their unique leadership style, as well as techniques to augment trust within their teams.

This Packages Includes

  • Our Courageous Culture: My Powerful Purpose (online workshop)

    Participants uncover their personal purpose and connect it to the organization to identify the unique contribution only they make.

  • Employee BONUS 90 Days of Follow-up Content

    Through 30 bite-sized pieces delivered via email over 90 days, participants are encouraged to leverage their personal purpose at work daily and offered tools to better support themselves when challenges arise.

  • Participant Response Summary

    In addition to the individual value employees gain through the workshop and bonus follow-up content, leadership receives the group’s responses to the question “What’s your company’s stated purpose?” as well as a list of the shared connection statements and epiphanies from the experience.

  • Leader BONUS Follow-up Content

    Through bite-sized pieces of content, leaders are shown how to leverage the results from the workshop to deepen the psychological safety of their culture and improve the performance of their team.

McKinsey & Company

When employees’ purposes are aligned at work, productivity, engagement, loyalty, and a willingness to recommend the workplace to others increases.

Help Your Employees Find Purpose — Or Watch Them Leave

Recent McKinsey research found that nearly 70 percent of employees reported their sense of purpose is defined by their work. However, there is a disparity between upper execs who live out their purpose at work and frontline managers and frontline employees, with 85% of the latter reporting they are unsure (36%) or disagree (49%) they can live out their purpose at work. It is crucial that leadership plays the important role of supporting employees to uncover their purpose and see how it applies to their current role.

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From the participant response summary, leaders will be able to:

Access greater intimacy between their workforce and their vision as an organization

Find clarity and/or confirmation about the alignment between the company purpose and the employees’ grasp of that purpose

Uncover deeper insight into how employees express and make meaning of their unique contributions at work

Gain critical understanding of how aligned their workforce is to the purpose, values, and mission of the company.

Take One Hour to Do This! I found the guided exercise opened up a deep part of me that wanted to be expressed, put into words.

Kari Warberg Block
Kari Warberg Block
Founder and CEO, EarthKind

From the workshop, participants will:

uncover the four puzzle pieces of their life that define their purpose

clearly articulate a purpose statement

clearly articulate a statement connecting what they stand for to the company

This short training helped me to finally synchronize my purpose with our company purpose to find harmony and vision. Thanks.

Alex Ost
Alex Ost
Back-end Engineer, Speed and Function

From the follow-up content, participants will:

recognize what drives the fire within them

understand why they are successful at work

learn how moments from their past are impacting decisions in the present

gain insight into expanding their impact at work

identify their default response when highly stressed

further ignite (or rekindle) their motivation



Average workshop rating on a 10 point scale


Average percent of workshop results shared

> 60%

Bonus follow-up content email open rate

This will connect the dots for you and provide insights to decisions you have been making and your day to day actions. Highly valuable.

Marie Martin
Marie Martin
Catering & Events Manager, Founding Farmers King of Prussia

Employees report:

increased understanding of how their personal experiences impact their professional input

increased awareness of their unique contributions to the organization’s purpose

a deeper connection to their inner-selves

a rekindled sense of life purpose

Our Courageous Culture: My Powerful Purpose

Workshop Logistics

  • 60-75 minutes

    A virtual workshop for employees.

  • Asynchronous

    A self-guided experience they can access at a time of their own choosing.

  • Support for leaders provided

    Included: leader’s tip sheet and sample invitation script to invite employees to participate

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Leadership Package

Check out our one-sheet on this Leadership Package, including engagement data, benefits of the participant response summary, expected outcomes, and workshop logistics.

About this Methodology

The Purpose Workshop is a proprietary methodology invented by Corey Blake and Round Table Companies (RTC). The steps in the workshop itself were developed over several years, beginning in 2016, through in-person workshops and keynotes Corey delivered at Conscious Capitalism, Conscious Company Magazine, Small Giants, YPO, and EO events around the country. The workshop process has been influenced by Corey’s decades-long study of Joseph Campbell's Hero's Journey, his study of presence work through the Meisner acting methodology in the early 2000s, and his education in deepening others' understanding of themselves through Gestalt therapy in 2015 and 2016. Corey's method has also been influenced and shaped by the approach he developed as the basis of RTC's book development process for guiding thought leaders and CEOs in writing the book they were born to write, a service RTC offered from 2007 until 2022. In his work with Sunny DiMartino on the concept and execution of Vulnerability Walls beginning in 2015—and erected for companies including Microsoft, ADP, Workday, and Marketo—Corey furthered his understanding of the collision moment and his artistic approach to transforming pain into beauty and connection, which he and Sunny explored further in their creation of the Vulnerability is Sexy™ card game released in 2017. Corey’s exploration of the long-form story version of the purpose statement continued in 2019, in collaboration with Kelsey Schurer on the 12-week Story Hero course that has resulted in the collection of nearly 2 million stories and first deployed the latest version of the Purpose Workshop.