We reached out to Tony in 2010 to see if he'd be interested in working together to convert his bestselling business book into a comic book for the Twitter generation. Within 24 hours, we had a partnership in place and were moving forward.
We met the DH team in Austin to launch the comic at SXSW where we handed out over 2,000 copies. Zappos headquarters then used the book as a giveaway to people taking tours. The book continues to sell thousands of copies of each year.
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